In 2011, Brett Novek started good hYOUman to honor his late father. His mission was simple: do something that makes you, and those around you, feel good! Today, we do this by creating the most comfortable clothes on the planet, but also by partnering with organizations and individuals who facilitate our mission of giving back and doing good every day.

@goodhyouman #goodhyouman

We are Tavi

Premium Grip Socks

“We exist to empower femininity in all its forms and inspire confident and powerful movement within our community of studio owners, instructors and customers. We create beautiful, innovative, versatile performance activewear that supports personal growth within the studio and beyond.”

We are ToeSox

They say the best products are born from a genuine need, and our feet needed protection during our pilates & yoga classes. From slipping out of asanas, to germ filled mats and cold toes, we knew we had to come up with a solution. So we turned our small LA garage into a testing ground and created the world’s first 5-toe grip sock designed with barefoot fitness in mind.

Welcome to Vooray.

This journey began with our love of fitness and fashion. We’ve always believed in the healing power of a good workout, especially among friends. It provides not only physical therapy, but also mental, social, and emotional. In fact, the best version of ourselves always seems to follow a good sweat, so we developed a brand that would give you the means to sweat wherever and whenever your day allows it...and look dang good doing it.